Tag ~targeted advertising

Tag descriptions coming soon to Wherrelz News!


UK privacy watchdog warns adtech the end of tracking is nigh

Facebook to test new business discovery features in US News Feed

Seedtag the exGooglerfounded cookiefree AIbased adtech startup taps 250M in funding

Creative ad tech is on the cusp of a revolution and VCs should take note

Hope and hype: Avoiding ad fraud in the hot connected TV market

Track and capture: Getting started with attention metrics

Building customerfirst relationships in a privacyfirst world is critical

In a postcookie world RTB is key to effective digital marketing

3 disruptive trends that will shape marketing in 2022

Accessing social groups through referrals

Facebook rolls out checks for UK political ads

Researchers show Facebooks ad tools can target a single user

3 data strategies for selling to developers

Most Facebook users still in the dark about its creepy ad practices Pew finds

Dating and fertility apps among those snitching to out of control ad tech report finds

Facebook urged to offer an API for political ad transparency research

UK watchdog eyeing PM Boris Johnsons Facebook ads data grab

European parliament backs big limits on tracking ads

Tackling touchpoints on your customers path to purchase

Googles Privacy Sandbox targeted by fresh EU antitrust complaint

The death of identity: Knowing your customer in the age of data privacy

Banning digital political ads gives extremists a distinct advantage

Polis the doortodoor marketer raises another 25 million

Why commerce companies are the advertising players to watch in a privacycentric world

Facebook is facing an EU data probe over fake ads

Mental health websites in Europe found sharing user data for ads

InfoSum outs an identity linking tool thats exciting marketing firms like Experian

Facebook stock drops after company warns Apples privacy changes to have bigger Q3 impact

Europes top court says active consent is needed for tracking cookies

UK asks competition watchdog to put adtech market review top of its todo list

How to run growth marketing during a recession

Avoiding brand risk in podcast advertising

On Metas regulatory headwinds and adtechs privacy reckoning

Lacking eyeballs Facebooks ad review system fails to spot coronavirus harm

Apple has a plan to make online ads more private

Europes top court sharpens guidance for sites using leaky social plugins

UKs CMA accepts Googles postcookie pledges will closely monitor Privacy Sandbox plan

Googles Vint Cerf voices support for common criteria for political ad targeting

Use accelerated retargeting to increase conversions

European Parliaments IMCO backs limits on tech giants ability to run tracking ads

Collect and leverage zeroparty data to personalize marketing and drive growth

Data from Dutch public broadcaster shows the value of ditching creepy ads

Dating and fertility apps among those snitching to out of control adtech report finds

Reddit acquires contextualization company Spiketrap to boost its ads business

Get popcorn for iOS 13s privacy popups of creepy Facebook data grabs

SiriusXM figures out how to track audiences across its apps including Pandora and Stitcher

Twitter fesses up to more adtech leaks

Its still easy to find coronavirus mask ads on Facebook

For true transparency around political advertising US tech companies must collaborate

Europe offers tepid set of political ads transparency rules