Tag ~targeted advertising

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Create target customer personas to develop successful growth strategies

5 ways to seize the opportunities created by recent chaos in ad tech

The death of identity: Knowing your customer in the age of data privacy

Google ads to get more transparent by offering access to advertisers recent history

On Metas regulatory headwinds and adtechs privacy reckoning

Europes top court sharpens guidance for sites using leaky social plugins

The demise of browser cookies could create a Golden Age of digital marketing

European Parliaments IMCO backs limits on tech giants ability to run tracking ads

Uh oh European carriers are trying to get into personalized ad targeting

Building customerfirst relationships in a privacyfirst world is critical

Its still easy to find coronavirus mask ads on Facebook

Spirable refuels with 74M to serve more personalized video ads in the US

US podcast ad revenue to reach 2 billion in 2022 and top 4 billion by 2024 study says

3 data strategies for selling to developers

Tackling touchpoints on your customers path to purchase

Facebook urged to offer an API for political ad transparency research

Facebooks wider Kremlin Brexit ad sweep draws a blank

Seedtag the exGooglerfounded cookiefree AIbased adtech startup taps 250M in funding

UKs CMA accepts Googles postcookie pledges will closely monitor Privacy Sandbox plan

Why commerce companies are the advertising players to watch in a privacycentric world

We need universal digital ad transparency now

Europes top court says active consent is needed for tracking cookies

Cosmose a platform that analyzes foot traffic in physical stores gets 15 million Series A

Reddit acquires contextualization company Spiketrap to boost its ads business

European parliament backs big limits on tracking ads

Facebook is facing an EU data probe over fake ads

Data from Dutch public broadcaster shows the value of ditching creepy ads

Get popcorn for iOS 13s privacy popups of creepy Facebook data grabs

Inside a European push to outlaw creepy ads

3 disruptive trends that will shape marketing in 2022

Dating and fertility apps among those snitching to out of control ad tech report finds

Polis the doortodoor marketer raises another 25 million

How to see another companys growth tactics and try them yourself

EUs data protection adviser latest to call for ban on tracking ads

Lacking eyeballs Facebooks ad review system fails to spot coronavirus harm

How to use Amazon and advertising to build a D2C startup

UK asks competition watchdog to put adtech market review top of its todo list

Facebook named in suit alleging job ads on its platform unlawfully discriminated against women

Dating and fertility apps among those snitching to out of control adtech report finds

Targeted ads offer little extra value for online publishers study suggests

Why am I seeing this ad AI ML human error in advertising

Use accelerated retargeting to increase conversions

InfoSum outs an identity linking tool thats exciting marketing firms like Experian

Walmart acquires adtech startup Polymorph Labs to scale up its ad business

Creative adtech is on the cusp of a revolution and VCs should take note

Collect and leverage zeroparty data to personalize marketing and drive growth

Facebooks searchable political ads archive is now global

Google is now publishing coronavirus mobility reports feeding off users location history

Most Facebook users still in the dark about its creepy ad practices Pew finds

Track and capture: Getting started with attention metrics