Tag ~targeted advertising

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Creative adtech is on the cusp of a revolution and VCs should take note

Europes top court says active consent is needed for tracking cookies

UK privacy watchdog warns adtech the end of tracking is nigh

European Parliaments IMCO backs limits on tech giants ability to run tracking ads

In a postcookie world RTB is key to effective digital marketing

Facebook wont ban political ads prefers to keep screwing democracy

European parliament backs big limits on tracking ads

Get popcorn for iOS 13s privacy popups of creepy Facebook data grabs

Hope and hype: Avoiding ad fraud in the hot connected TV market

Europes top privacy regulator calls for ban on political microtargeting

3 data strategies for selling to developers

Cookie walls dont comply with GDPR says Dutch DPA

InfoSum outs an identity linking tool thats exciting marketing firms like Experian

OzoneAI wants companies to pay you for your data upending the ad model

Its still easy to find coronavirus mask ads on Facebook

Facebooks wider Kremlin Brexit ad sweep draws a blank

UK Facebook users now have a tool to report scam ads

Facebook urged to offer an API for political ad transparency research

Create target customer personas to develop successful growth strategies

Twitter fesses up to more adtech leaks

Facebook to test new business discovery features in US News Feed

EU to review TikToks ToS after child safety complaints

EUs data protection advisor latest to call for ban on tracking ads

The brains behind one of marketings biggest hits are out to reshape the industry again with direct mail

Facebooks searchable political ads archive is now global

Google is now publishing coronavirus mobility reports feeding off users location history

Track and capture: Getting started with attention metrics

Dating and fertility apps among those snitching to out of control adtech report finds

US podcast ad revenue to reach 2 billion in 2022 and top 4 billion by 2024 study says

Mental health websites in Europe found sharing user data for ads

Europe seals a deal on tighter rules for digital services

Apple has a plan to make online ads more private

Will the 2020s be online advertisings holistic decade

Blockchain browser Brave starts optin testing of ondevice ad targeting

Uh oh European carriers are trying to get into personalized ad targeting

International coalition joins the call to ban surveillance advertising

Researchers show Facebooks ad tools can target a single user

Building customerfirst relationships in a privacyfirst world is critical

How to see another companys growth tactics and try them yourself

Facebook named in suit alleging job ads on its platform unlawfully discriminated against women

Give users genuine control over ad targeting MEPs urged

Targeted ads offer little extra value for online publishers study suggests

Google is banning Irish abortion referendum ads ahead of vote

Polis the doortodoor marketer raises another 25 million

Google ads to get more transparent by offering access to advertisers recent history

Spirable refuels with 74M to serve more personalized video ads in the US

Where will our data go when cookies disappear

Audio outofhome advertising is reinventing personalization

Facebook stock drops after company warns Apples privacy changes to have bigger Q3 impact

Use accelerated retargeting to increase conversions