Tag ~targeted advertising

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The death of identity: Knowing your customer in the age of data privacy

Creative adtech is on the cusp of a revolution and VCs should take note

TV advertising didnt die it just moved online

Get popcorn for iOS 13s privacy popups of creepy Facebook data grabs

Google is now publishing coronavirus mobility reports feeding off users location history

Europe seals a deal on tighter rules for digital services

Its still easy to find coronavirus mask ads on Facebook

The demise of browser cookies could create a Golden Age of digital marketing

Europes top court says active consent is needed for tracking cookies

Cookie walls dont comply with GDPR says Dutch DPA

Accessing social groups through referrals

We need universal digital ad transparency now

Polis the doortodoor marketer raises another 25 million

Demand Curve: 7 ad types that increase clickthrough rates

Where will our data go when cookies disappear

Facebook named in suit alleging job ads on its platform unlawfully discriminated against women

How to run growth marketing during a recession

Yes Facebook is using your 2FA phone number to target you with ads

SiriusXM figures out how to track audiences across its apps including Pandora and Stitcher

Uh oh European carriers are trying to get into personalized ad targeting

UK watchdog eyeing PM Boris Johnsons Facebook ads data grab

Use accelerated retargeting to increase conversions

Facebooks wider Kremlin Brexit ad sweep draws a blank

Will the 2020s be online advertisings holistic decade

The brains behind one of marketings biggest hits are out to reshape the industry again with direct mail

5 ways to seize the opportunities created by recent chaos in ad tech

Reddit acquires contextualization company Spiketrap to boost its ads business

Targeted ads offer little extra value for online publishers study suggests

Walmart acquires adtech startup Polymorph Labs to scale up its ad business

International coalition joins the call to ban surveillance advertising

Banning digital political ads gives extremists a distinct advantage

Dating and fertility apps among those snitching to out of control adtech report finds

Europes top court sharpens guidance for sites using leaky social plugins

Spirable refuels with 74M to serve more personalized video ads in the US

Creative ad tech is on the cusp of a revolution and VCs should take note

Facebook to test new business discovery features in US News Feed

European Parliaments IMCO backs limits on tech giants ability to run tracking ads

Twitter names first international markets to get checks on political advertisers

Twitter fesses up to more adtech leaks

Europes top privacy regulator calls for ban on political microtargeting

Demand Curve: Questions you need to answer in your paid search ads

Hope and hype: Avoiding ad fraud in the hot connected TV market

Tackling touchpoints on your customers path to purchase

Researchers show Facebooks ad tools can target a single user

Why commerce companies are the advertising players to watch in a privacycentric world

Dating and fertility apps among those snitching to out of control ad tech report finds

How to see another companys growth tactics and try them yourself

EU to review TikToks ToS after child safety complaints

US podcast ad revenue to reach 2 billion in 2022 and top 4 billion by 2024 study says

Create target customer personas to develop successful growth strategies