Tag ~targeted advertising

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InfoSum outs an identity linking tool thats exciting marketing firms like Experian

Targeted ads offer little extra value for online publishers study suggests

Europe seals a deal on tighter rules for digital services

UK asks competition watchdog to put adtech market review top of its todo list

UK watchdog eyeing PM Boris Johnsons Facebook ads data grab

Uh oh European carriers are trying to get into personalized ad targeting

Avoiding brand risk in podcast advertising

We need universal digital ad transparency now

5 ways to seize the opportunities created by recent chaos in ad tech

How to use Amazon and advertising to build a D2C startup

Googles Vint Cerf voices support for common criteria for political ad targeting

Give users genuine control over ad targeting MEPs urged

Creative ad tech is on the cusp of a revolution and VCs should take note

Why commerce companies are the advertising players to watch in a privacycentric world

Create target customer personas to develop successful growth strategies

Facebook urged to offer an API for political ad transparency research

Facebook rolls out checks for UK political ads

Tackling touchpoints on your customers path to purchase

In growth marketing signal determines success

Reddit acquires contextualization company Spiketrap to boost its ads business

EUs data protection adviser latest to call for ban on tracking ads

TV advertising didnt die it just moved online

Spirable refuels with 74M to serve more personalized video ads in the US

Audio outofhome advertising is reinventing personalization

Data from Dutch public broadcaster shows the value of ditching creepy ads

Track and capture: Getting started with attention metrics

The death of identity: Knowing your customer in the age of data privacy

Europe offers tepid set of political ads transparency rules

Dating and fertility apps among those snitching to out of control ad tech report finds

SiriusXM figures out how to track audiences across its apps including Pandora and Stitcher

Most Facebook users still in the dark about its creepy ad practices Pew finds

Collect and leverage zeroparty data to personalize marketing and drive growth

Facebooks wider Kremlin Brexit ad sweep draws a blank

Apple has a plan to make online ads more private

Facebook named in suit alleging job ads on its platform unlawfully discriminated against women

Facebook stock drops after company warns Apples privacy changes to have bigger Q3 impact

UK Facebook users now have a tool to report scam ads

Facebook is facing an EU data probe over fake ads

How to see another companys growth tactics and try them yourself

Twitter fesses up to more adtech leaks

Google ads to get more transparent by offering access to advertisers recent history

Europes top court sharpens guidance for sites using leaky social plugins

Dating and fertility apps among those snitching to out of control adtech report finds

Researchers show Facebooks ad tools can target a single user

EU to review TikToks ToS after child safety complaints

Europes top privacy regulator calls for ban on political microtargeting

UK privacy watchdog warns adtech the end of tracking is nigh

International coalition joins the call to ban surveillance advertising

Polis the doortodoor marketer raises another 25 million

Blockchain browser Brave starts optin testing of ondevice ad targeting